Are Discount Codes in Influencer Marketing Converting?

May 25 , 2021

Jungeun Sohn

Are Discount Codes in Influencer Marketing Converting?

A discount code is typically made up of letters and numbers that make up a specific code. These codes can be used to gain a discount on a product t...

Instagram Stories

Apr 09 , 2021

Wenjun Liu

Instagram Stories

Instagram Stories are a quick, easy way to share moments and experiences. Brands can leverage this feature to help promote their brand awareness an...

Short videos vs Long Videos

Apr 07 , 2021

Wenjun Liu

Short videos vs Long Videos

Does length of the video matter? Is it better to produce long videos or short videos? Yes, and it depends. Here we break down the benefits of produ...

Impressions vs Reach

Mar 31 , 2021

Kasey Woo

Impressions vs Reach

Impressions and reach are two common social media metrics that a lot of businesses use to evaluate their social media performance, but oftentimes, ...

Factors Affecting an Influencer’s Cost in a Partnership

Mar 22 , 2021

Wenjun Liu

Factors Affecting an Influencer’s Cost in a Partnership

Influencer marketing is a great way to get the word out there on the company name and brand image, but it is not the cheapest marketing strategy. N...

IGTV Dos and Don'ts

Mar 11 , 2021

Kasey Woo

IGTV Dos and Don'ts

IGTV is a relatively new feature added to the Instagram app, so there are many possibilities of what to publish for that specific feature to attrac...

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