Instagram Stories

Apr 09 , 2021

Wenjun Liu

Instagram Stories

Instagram Stories are a quick, easy way to share moments and experiences. Brands can leverage this feature to help promote their brand awareness an...

Short videos vs Long Videos

Apr 07 , 2021

Wenjun Liu

Short videos vs Long Videos

Does length of the video matter? Is it better to produce long videos or short videos? Yes, and it depends. Here we break down the benefits of produ...

Impressions vs Reach

Mar 31 , 2021

Kasey Woo

Impressions vs Reach

Impressions and reach are two common social media metrics that a lot of businesses use to evaluate their social media performance, but oftentimes, ...

Factors Affecting an Influencer’s Cost in a Partnership

Mar 22 , 2021

Wenjun Liu

Factors Affecting an Influencer’s Cost in a Partnership

Influencer marketing is a great way to get the word out there on the company name and brand image, but it is not the cheapest marketing strategy. N...

How Can You Spot Fake Followers

Mar 09 , 2021

Wenjun Liu

How Can You Spot Fake Followers

Influencer marketing is a very effective strategy to really promote and advertise your company and your product/service, but it comes with a lot of...

How to Attract Brands from an Influencer’s Perspective

Mar 04 , 2021

Wenjun Liu

How to Attract Brands from an Influencer’s Perspective

As an influencer, one of the ways that you can generate revenue is through brand partnerships and endorsements. Here are some characteristics or wa...

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