Creating an audience on social media is important because of the different demographics that use different platforms such as Facebook, LinkedIn, Instagram and more. Cultivating separate but similar images on your social media accounts can be an effective way to be in touch with a variety of demographics and attract more users or customers to your brand.

Determine Your Target Audience

Knowing who is on what platform is the first step in determining your next social media campaign. Here are some fast facts about some major platforms.

• Facebook: More than 65% of Americans between the ages of 30 and 64 say they use Facebook often. Despite the fact that just 46% of Americans aged 65 and over claim they use Facebook, this is the greatest percentage of any other social networking platform, demonstrating that older generations are engaged and checking in. Facebook users are also known for their high levels of engagement. It is one of the most popular websites on the Internet, with 76% of its visitors visiting it at least once each day.
• Twitter: Unlike Facebook, Twitter focuses more on the younger generations. Approximately 40% of all 18-29-year-olds in the United States tweet and use Twitter on a regular basis. Younger demographics are significantly more active on Twitter, making it a fantastic chance for companies looking to reach out to a younger audience. It's also worth noting that more than 79% of active Twitter accounts are located outside of the United States. Because of the enormous number of foreign users, Twitter is an excellent medium for companies looking to expand their product or brand worldwide.
• Instagram: Instagram also appeals to a younger demographic. According to a recent research, 67% of all 18-29-year-olds in the United States have an Instagram account. Instagram has a large number of active and engaged users. More than 60% of its visitors visit the site at least once a day, with many returning on a regular basis. In fact, 71% of businesses in the United States currently have an Instagram account, demonstrating that its strength as an advertising platform.

After discovering which social media platforms you may want to focus on, we can get started with creating platform-specific content in order to drive engagement with our audience.

• Facebook: Posts can be longer than tweets but Facebook posts should refrain from using slang or savvy texts.
• Twitter: 280 characters per tweet. Short and savvy. Great Twitter accounts include Wendy's and Denny's.
• Instagram: Short captions. Captivating and aesthetic photos to create a themed Instagram feed on your profile.